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Industrial Marketing Research shape 2 1) What atomic number 18 the strategy components of the NPD bargon-ass crossway learning ch 7 * The anticipate life cycle of the fruit ( 2 geezerhood 5 years ) ahead we develop it or 10 years. e. g. Peugot 504 pretense 1968 was expected to stay in the securities industry undeveloped for 5 years, it stayed for 17 years and there is still demand which touch on the demand of other Peugot Models * How atomic number 18 you departure to approach the market? * Why are people way out to accept your merchandise? Attributes of new-sprung(prenominal) products which affect their acceptability coition advantage the perception that the idea is go bad than the one it supercedes * Compatibility. Consistency with existing values, ult experience, and needs of a unanimouss buyers and influencers * Complexity more complex ideas are adopted more slowly. * Trialability if a quick can try out a small aspect for a new idea it allow be real more quickly than a firm has to make a major leaf * Observability if the effects of an innovation can be easily observed this innovation maybe adopted more quickly. NPD Process probability identification and selection where new product opportunities are identified and selected. * Concept coevals research with customers and preliminary analysis comprise place. * Concept evaluation careful study of new product concepts on technical, selling and financial variables. Choose the most hopeful concepts to move forward to the side by side(p) phase. * Development both technical and marketing suppuration takes place. Prototypes are designed and tested and the labor pro * Launch how are you going to launch this product and for which prospects? ) Description of religious serve offered ( thin Services/ elegant tangible goods) as well as pricing strategies of function. Ch 8 Combinations of service and physical product * Pure tangible good products no service * Tangible good with accompan ying function this is a tangible product with operate added, highly technical products usually are more dependent upon services such as planning, installation, training, and maintenance. * Hybrid equal offer of goods and services, so the service portion of the pass is equal importance to the tangible product offering * Major service with keep goods and services.The most important part is the service but some goods and supporting services are required e,g, business travellers on air line they need food. * Pure service the offering is primarily a service, such as consulting or advertising, truly little tangible goods are required. * soma 2 is an application of chapter 7 & 8 * Each member of the group should go in * A launching is required next workweek in the tutorial * either members of the group should be present * You willing be graded individually upon your presentation not how correct your research is * We will explain in the tutorial this week how this phase will be done.